Communication Studies (B.A.)

The Communication Studies program equips students to communicate ethically and effectively in multiple contexts, in various ways, with diverse audiences. Students may choose Communication Studies as a stand-alone major in preparation for careers in many industries or as a second major that complements a wide array of personal and professional goals. Communication Studies especially prepares students desiring to make an impact as leaders within their chosen careers and community involvements. Marketplace surveys confirm that communication competence is the heart of employment readiness. The National Association of Colleges & Employers reported that the skills employers most desire include abilities to make decisions and solve problems, verbally communicate with people inside and outside the organization, influence others, and create and/or edit written reports skillfully. The Communication Studies major prepares graduates with practical skills and theoretical perspectives that set them apart as they enter the workforce as leaders among their peers. Communication Studies majors enter post-graduate work in non-profit organizations, sales, event planning, ministry, higher education student affairs work, various management and marketing- related positions, or graduate school. Students with particular interest in public relations should consider the Strategic Public Relations major. Those desiring careers as media professionals should consider a major in Digital Media.