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Jun 02, 2024
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AGBU 310 - Agricultural Marketing, Pricing and Positioning
3 Credit(s)
This course introduces students to the principles, techniques and processes in selling agricultural products and services. Students develop an understanding of major components of marketing decisions made by agribusiness firms. Marketing processes, research, opportunities and strategies in agricultural and allied industries along with market structure, marketing costs, and alternative methods of pricing agricultural products are examined.
Prerequisite(s): MRKT 220 .
Course Frequency: AN
Grading Method: Student option.
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