In an age of information overload and rapid media growth, nearly every commercial or nonprofit organization relies on expert communicators to get their messages heard, seen and experienced. All organizations and corporations require strategic communication professionals to manage both internal and external messages. From data to images to sound to stories and beyond, strategic public relations is the essential backbone of every organization and corporation. Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization’s persuasion. Students work with cutting edge technology to craft effective messages, cultivate an entrepreneurial spirit where their passions can thrive, and develop deep understanding of the shifting nature of public communication. Coursework includes classroom discussion, practical application, and real-world internships. The program combines technical skill with liberal arts preparation within a strong commitment to ethical communication practices. What sets our graduates apart is that they not only learn the latest professional skills, they learn how to think, and communicate, creatively and strategically.
Students desiring careers as media professionals should consider a major in Digital Media. Those desiring enhanced leadership and communication competency in their professional and personal lives will want to see the Communication Studies major.
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