Digital Media (B.A.)

This academic program prepares students to be 21st century media professionals with well-developed technical, creative, and critical storytelling skills. Students in the program learn hands-on how to create and distribute stories across a variety of digital media platforms. Students study the historical and cultural power and influence of the media and apply this critical knowledge to their own media work. Students graduate with professional media-making skills and with experiences in leading client-based media projects, in development of their personal brand/portfolio, and in launching their own media ventures. Digital Media majors are prepared to work throughout media including the worlds of advertising, broadcasting, corporate communication, entertainment, journalism, online media, and public relations. Students more interested in the world of public relations will want to check out the Strategic Public Relations major. Those desiring enhanced leadership and communication competency in their professional and personal lives will want to see the Communication Studies major.