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Nov 12, 2024
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MRKT 220 - Principles of Marketing
3 Credit(s)
An introduction to the vocabulary, theories, and practices of the business functional area of marketing, including segmentation, target marketing, and positioning. It emphasizes developing and implementing marketing strategies and deciding appropriate product distribution, price, and promotion strategies for identified target markets.
Course Frequency: F, S
Grading Method: Student option.
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